By Daniel Rivkees 1.19.2022 11:00AM
2020-2021 saw an unprecedented growth in online ordering sales and revenue. COVID-19 restrictions limited restaurants customers from being able to dine-in at their favorite locations. Globe News Wire predicted that the growth of online ordering food sales would grow by 10.3% between 2020 – 2021 from $115.07 billion in 2020 to $126.91 billion. It’s crazy to consider, but the most growth from your restaurant is not coming from inside your brick and mortar, it’s coming from your customer’s couches.
What are 3 major ways that restaurants can continue to promote and grow their online ordering in 2022? At AHS, we stride on putting our customers in the best position to exceed with off-premise ordering. Here are our recommendations for our customers.
Promote Off-Premise … On-Premise
A majority of your customers (for most restaurants) are still visiting their favorite restaurants on location. Take advantage of your store’s physical advertising spaces and promote your online ordering (not 3rd party delivery services). Place advertisements for your online ordering on your menus, table placards, hostess counter, your bar, bathrooms, and any key area that is sure to have a lot of foot traffic and eyes.
Pay-Per-Click Advertising
When your customer searches for ‘best pizzeria near me’, you want your website to come up first. Reaching the top of searches can help convert more online sales. Hospitality PPC can be effective and affordable with the the right plan. Advanced Hospitality Systems helps our customers with Google, Duck Duck Go, and Bing PPC (pay-per-click advertising). Check out our Google services or ask us about our proven, hyperlocal advertising strategy.
Social Media 👍
Gearing your social media to become an online sales promoter is a great idea! More restaurants are promoting their online ordering through popular platforms like Facebook and Instagram. Having clear, visible language or postings on your pages can help drive more customers to your online ordering. Plus, implementing ‘order now’ buttons with links right to your online ordering can make it easier for customers to order. AHS helps our clients currently do this with our social media marketing services for bars and restaurants.
AHS is here to help you with all of your online ordering sales, promotions, support, and build. Contact us if you need online ordering for your bar or restaurant today.
